Sales Enablement
Customer case study: GCP – specialists in construction material, walk through their interactive sales experience
Updated on Tuesday 3 November 2020, 11:11 AM
In this video Damjan Haylor, MD at POP, talks about an interactive sales tool POP developed for the specialist construction materials business GCP.
He walks through the experience highlighting some of the challenges GCP faced and how the tool addresses those and the specific needs of GCP’s customers when meeting with a GCP sales rep.
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