“Buyers increasingly expect their (sales tools) experiences to be open, connected, intuitive, and immediate. They demand that sellers understand and align with their needs and work with them toward a common set of goals throughout the buying process. Successful sellers understand these needs and adapt their approaches.” Forrester 2020

Sales is the lifeblood for many businesses but how do you stay connected with customers now – during lockdown – and in the future – when restrictions are lifted, without the additional time and expense of creating two separate sales tools and strategies?  One for remote and one for face-to-face.

Flexibility is the Key To Future Sales Success

This is where digital sales enablement tools and virtual exhibition spaces come into their own and can be key to future sales success. Many of the businesses that we worked with in 2020 had no experience of these technologies. With our guidance they were able to innovate at speed, effectively accelerating their digital transformation timeline.

It was primarily a reaction to Covid-19, but buyers liked it….

“70-80% of B2B decision makers prefer remote human interactions or digital self-serve. Why? Ease of scheduling, savings on travel expenses and (currently) safety” McKinsey, Oct 2020

Sales Enablement Tools 

Sales enablement apps, designed to enhance and support face-to-face conversations, are equally powerful virtually.

“It has made life so much easier, especially in the virtual world! The app allows me to access and browse all the sales materials I need in one place, so that I can easily show or send it to my customers and colleagues. The app is easy to navigate, looks really professional and allows me to deliver sales material in an effective way.” 
Katie Bell, Senior Territory Manager, Coloplast

Staying connected while WFH

Sales reps can share all of their most valuable information – videos, presentations, brochures, images, facts, statistics and 3D models – using an interactive sales tool making for an intuitive and engaging buyer experience.

As an interactive sales tool is centrally managed it acts as one single source of truth used by all the sales team irrespective of whether they are in the office or WFH. By using video conferencing and sharing the interactive online sales reps can replicate a similar experience and conversation with their customer, as if they were still face-to-face.

Virtual Events and Meetings

While video conferencing tools have been instrumental in staying connected, as we have moved through the pandemic many businesses were looking for a more immersive way to engage with their customers. This is where virtual exhibitions come in.

Immersive 3D experiences  

We have become accustomed to webinars and events delivered through templated platforms. Our virtual event platform is unlike most in the market.

Combining creative techniques from the worlds of architecture and video gaming with powerful Progressive Web App (PWA) technology, our virtual exhibition spaces are completely bespoke, customised to any design, and can run on mobile, tablet or desktop, and can be used offline as well.

Our 3D virtual exhibition has allowed customers to explore and physically move around a virtual exhibit that’s been tailored to their needs. Featuring 3D product models, videos, interactive presentations and a wealth of other assets. Audiences fully immerse themselves within the experience itself.

“A whopping 47% of audiences retain the information they receive from interactive content 30 days after exposure compared to only 3% with a static experience.” 

A Joined-Up Approach

All our sales enablement tools and online exhibitions can be developed in unison to create a joined-up approach to events and sales tools. By addressing both marketing channels at the same time, not only are your messages consistent across both platforms, but the development time and costs are considerably less.

Content Is Still King

The digital world is no doubt helping businesses to stay connected. But it isn’t just about the technology, content is still King and the technology really comes to nothing if the content and the user’s journey hasn’t been thought through.

“POP challenged us and guided us on the best way forward. It took me a while to get away from an analogue printed page mindset. POP’s knowledge of the user interface was invaluable.”
Clare Dawson, Coloplast Marketing

When meeting virtually, whether at an exhibition or engaging with a customer using a sales enablement tool, it’s even more crucial to consider your audience first and not the technology. Knowing what is most important to your audience is absolutely key to meeting your business objectives and having a successful virtual meeting.