Between 17th – 20th February, ROCOL headed to the Middle East to attend the Exhibition of SABIC Conference 2020 at the King Abdullah Cultural Centre in Saudi Arabia.

Having hosted the conference for more than two decades, SABIC provided ROCOL the opportunity to meet their global stakeholders where they shared knowledge, experiences, and achievements within the industry.

This year, the theme of the conference was Chemistry 4.0, a new era of development that is evolving in the chemical industry, where digitalisation, circular economy, sustainability and innovation are key.

Since its inception, the conference has brought together an impressive line-up of global and local CEOs, heads of manufacturing companies, scientists, researchers, chemists, engineers and technical experts to share their experiences and further build on their capabilities.

Building on its strong reputation as an effective platform for collaborative technology and innovation, ROCOL expanded their presence this year by proudly supporting The Yusuf Bin Ahmed Kanoo Group, thus helping to contribute to the successful achievement of the Saudi Vision 2030.