Automotive

Revived brand MOKE announces shift to electric power as order books open

Friday 15 October 2021, 10:00 AM

4 Minute Read

The recently revived MOKE will become an electric-only model from the start of next year and the company behind the car is claiming it’s the first heritage brand to go fully electric.

Order books for the new EV are open now, with prices starting from £29,150 before taxes and incentives are applied, which amounts to £32,480 in the UK. Customers have until 1 January 2022 to place the final orders for the combustion-engined version.

The electric MOKE is available in right and left hand drive and power is sent to the rear wheels by a 44bhp motor. As the vehicle weighs only 800kg, that’s enough for 0-34mph (0-55km/h) in 4.5sec and a top speed of 62mph.

Electrification writes a bold new chapter for one of British automotive’s most loved and storied marques. The MOKE was the brainchild of legendary Mini designer Sir Alec Issignois. He was tasked to create a vehicle robust enough to be parachuted behind enemy lines from an aeroplane. The MOKE proved far more popular with a 1960s glamour-set that included The Beatles, The Beach Boys and Brigette Bardot, in doing so establishing its legend as the ultimate beachouse-to-waterfront shuttle.

Since the marque was revived in 2017, MOKE International’s production operations have been based between the Midlands and France, with initial cars engineered in the UK and assembly taking place on the continent. Last month, MOKE International announced that full production of MOKE vehicles has returned to Britain – the home of the brand.

Isobel Dando, CEO, MOKE International: “The return of full MOKE production to British shores represents a homecoming for one of our nation’s best-loved icons. Since reviving the marque in 2017, we have re-captivated existing enthusiasts and introduced an entirely new generation to MOKE’s perfect combination of fun, utility and open-air thrills. This has been reflected in significant demand from our home market, affirming our plans to light up beach resorts around the world through the global market introduction of the ultimate waterfront-to-beach house vehicle.”

All electric MOKEs will be manufactured in the UK at a state-of-the-art facility operated by the Fablink Group. The company is headquartered in Northamptonshire, the centre of Britain’s automotive heartland and attracts some of the most talented manufacturing, technical and engineering professionals in the industry.

Indeed, all electric MOKEs will be handcrafted by an expert team from a company with experience providing design, manufacturing and engineering services to some of the world’s leading automotive manufacturers including Jaguar Land Rover and Morgan. The company has over 500,000 sq/ft of production space and employs around 700 highly skilled engineers, production operators and technicians across six UK sites.

This long-term strategic commitment to UK manufacturing has been made enabled by UK government grant funding from the Niche Vehicle Network, alongside the recent trade deal which allows UK automotive businesses tariff-free access to EU markets, based on defined rules of origin. The company has reaffirmed its commitment to the UK with the creation of a number of key jobs in commercial functions.

The new electric MOKE has been designed from the ground-up with a view to significantly enhancing the driving experience. The use of aluminium panels has significantly reduced the weight of the vehicle for a more agile ride, while the instant torque from the electric motor dramatically enhances acceleration and driveability. The electric MOKE benefits from a number of other updates across the vehicle from improved braking systems to increased occupant and pedestrian safety features. Finally, power-steering, regenerative braking and heated windscreens delivers ease-of-use.

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