Norton Motorcycles, recently bought out of administration for £16 million, has launched a major recruitment campaign.

The new owners, TVS Motor Company, India’s third largest motorbike manufacturer, announced plans last month to invest tens of millions as part of a plan to boost the motorcycle brand’s global presence.

Sudarshan Venu, TVS Motor’s joint MD said: “Norton is an iconic British brand celebrated across the world and presents us with an immense opportunity to scale globally. This transaction is in line with our effort to cater to the aspirations of discerning motorcycle customers. We will extend our full support for Norton to regain its full glory in the international motorcycle landscape.”

“Norton will continue to retain its distinctive identity with dedicated and specific business plans. TVS Motor will work closely with customers and employees in building the success and pre-eminence of the Norton Motorcycles brand and we look forward to growing together globally in the years to come.”

Norton plans to move to a new larger factory that will allow bikes to be hand-made while giving room for growth. The site will have capacity to manufacture 2,000 bikes a year.

The strong design team and assembly team is coming over to us, and we will look to leverage their strength and work with them to deliver more bikes of this storied brand. In Europe, the location is in Derby, in Donington Hall. We will move to another new location very soon, in the same region. The idea is to continue with this very talented team to get the brand back to its original glory, and take it into the future, Mr Venu told Indian publication, Car and Bike.

122-year-old Norton was founded by James Lansdowne Norton in Birmingham and is one of the most popular British motorcycle brands of all time.

Opportunities available at Norton include roles in engineering, quality, design, IT, procurement and production http://www.nortonmotorcycles.com/company/careers