Following the launch of ULTRACUT 370 EP we are helping Amtra, our biggest distribution partner in Poland, expand its customer base in the metalworking sector.

Already specialists in MRO products, Amtra is gaining traction in metalworking industries, too, thanks to support from ROCOL and the ULTRACUT 370 range.

Through Amtra, ULTRACUT products are now doing the talking at the showroom of Polish CNC machine tool supplier, Dematec, where they are running in demonstration machine tools at the company’s training and showroom. This is a fantastic opportunity for companies in Poland to see ULTRACUT 370 products in action and learn more about how they can help reduce machine wear and costs.

We have also supplied a range of branding and marketing materials to support the product and help build awareness among potential ROCOL customers in metalworking industries.

Tomas Krenzelok, Area Manager Sales Europe for ROCOL, commented, “ROCOL is committed to giving the highest levels of support to existing and potential customers. It’s a key element to our business and one that sets us above our competitors. It also helps that our products continually outperform our rivals and offer real benefits.”